Looking on how to get sponsored on YouTube? Then going through this guide can be one of the best thing that you’ve ever done.
Looking to Get YouTube Sponsorship for Your Channel?
So, you’ve set up a YouTube channel, and already have a sizable fan following. What’s the next thing on your list of desires?
If you answered “getting sponsorship on YouTube,” then you’re right on target. For most YouTubers, getting a few good sponsorships can be the difference between channel success and fading into the oblivion of anonymity.
Whether you have a small channel, you need to make sure you have quality content. This is a great way to get sponsors.
But getting sponsors is easier said than done, and this is the step where most wannabe YouTube stars falter. However, you don’t have to worry about this because you’ve got us by your side to help out!
In this guide, we’ve addressed the important points on how to get sponsored on YouTube. After going through the following, you’ll have no trouble raking in the brand deals that you need to succeed.
So, let’s hit the play button and get going.
YouTube Sponsorships and How to Get Them
What Are YouTube Sponsorships?
In case you’re new to the YouTube scene, you might not have a clear idea about YouTube sponsorships. That’s why, before getting into the meat of the matter, we’d like to take some time to discuss what YouTube sponsorships are and how they work.
Put simply, a YouTube sponsorship is a creative collaboration between a YouTuber and a brand, which results in mutually beneficial results. While the brand gains enhanced exposure from the promotional material that the YouTuber creates, the content creators get paid for their efforts.
While this may seem to be a simple enough process on the face of it all, there’s more going on behind the scenes.
One of the most significant factors in getting sponsored on YouTube is your audience base, which needs to be relevant to the brand you’re targeting. Unless you have a suitable fan following, to begin with, brands might not want to connect with you.
At this point, a natural question arises: what exactly do sponsors look for in YouTubers before getting hitched (in a business relationship, of course!)? In the following section, we are going to address just that.
How To Reach Out To YouTube Sponsors?
The task of getting sponsorships doesn’t end with creating a famous (or thereabouts) channel.
You’ve got to take steps to ensure that you get noticed. Considering that there are over 31 million YouTube channels currently, you can’t sit in the hopes that sponsors will come to you. At least, not when you’re just starting out.
That’s why you’ve got to be proactive and reach out to the sponsors. While you can always take the email or social media route, as of 2020, there are several convenient platforms that can help you reach out to YouTube sponsors professionally. Below, we’ve listed some of the better ones.
This is a platform that has been extensively used by YouTubers to set up successful online careers. Grapevine caters to both creators and brands and helps the two connect in a safe and trustful environment.
The catch is that to use Grapevine, you’ll need a minimum of 2,000 subscribers on your YouTube channel. But once you cross that threshold, you can unlock the marketplace and access a large number of sponsorship opportunities under the same umbrella.
When working with Grapevine, you can accept payment in two forms. The first involves getting paid in kind through products that you have to review. The second, of course, involves sponsorships where you get paid in real dollars.
2. Channel Pages
Yet another collaboration platform, channel pages, allows you to strike up successful collabs with other YouTube creators and gain paid sponsorships. Whether you’re a YouTuber looking for partnerships or sponsors, Channel Pages has something to offer.
Channel Pages allows you to search for collaborations and sponsorships based on a wide variety of criteria such as channel location, target demographics, or even audience size. Just sync your YouTube channel with the platform and get going!
Joining Channel Pages is free, and there are no subscriber thresholds that you need to maintain. The platform caters to a wide variety of niches, and as a result, appeals to an equally large base of creators and brands.
3. YouTube BrandConnect
Previously known as FameBit, YouTube BrandConnect is the latest and biggest platform by YouTube to help Content Creators and Brands connect with each other. Through the BrandConnect platform, both YouTubers and businesses can make the process of attracting potential sponsors simple, secure, and actually fun!
BrandConnect offers a number of tools and measurement solutions that enable both sides to collaborate better. What’s more, it even allows the viewers to buy products and download apps that are being described in the videos directly from the watch page.
To top it all off, the platform has also introduced augmented reality-based product-experiences that allow consumers to try the products virtually before buying.
The only caveat: you’ve got to have more than 25,000 subscribers on YouTube to be eligible for the service. For a complete overview of the platform, please view this tutorial.
Now that you know about the different channels for…But wait!
We’ve been talking about product promotions and paid sponsorships. But we haven’t really taken out the time to describe the different kinds of sponsorships that you can get on YouTube, have we?
Knowing what you want out of the deal is essential to the process. In the next segment, we’re going to take a look at the three main types of sponsorships that you can strike up on YouTube.
The Types Of YouTube Sponsorships
1. Affiliate Sponsorships
This is the least profitable form of YouTube sponsorship, but it is the best way to start if you have a new channel with a small number of subscribers. In this model, you need to include affiliate links to products or services in your video description.
When a viewer clicks the affiliate links and makes a purchase, you get a commission. This amount is going to be small, but if you gather a large number of followers, you can surely make a good amount within a short time.
2. Product Payments
We already touched upon this in an earlier section. In this type of sponsorship, you get paid in the form of a free product that you have to review. This can range from unboxing videos and how-to videos, to complete user guides.
Product payment sponsorships must be niche specific, and you need to develop a considerable audience base to be successful at it. Also, since you’re not getting paid in good ol’ dollars, you’ll have to decide what to do with the products that you receive.
3. Paid Sponsorships
This one, as they say, is the real deal! Here you’re directly paid by brands and businesses to advertise their products and services on your YouTube channel as sponsored Youtube videos. However, the catch is that getting paid sponsorships can be tough with a small subscriber base.
Also, since you’re hired by the business to promote their offerings, they will have specific demands and guidelines that you’ll have to follow, which can be hard to balance with the demands of being a unique Youtube creator. However, once you get the hang of it, there’s no limit to how much you can earn in this model.
How Much Do YouTubers Get Paid by Sponsors?
If you read the information above, it will ultimately depend on what kind of sponsorship deals you choose to get. If you go with using affiliate links, you will likely be using Amazon for the most part and you would get around 1-3% of the product price.
There are other affiliates you can use, but Amazon is the one you typically see the most.
You can also choose to receive products as payments from sponsors where you will either feature the product in your video, talk about it, or review it. You get to keep the product for pretty much showcasing it. This is nice for those that like getting free merchandise.
Lastly, the one everyone prefers, is getting paid directly from sponsors. The amount you get from this can vary based on the sponsor/brand and how much they feel you are worth to them.
You will also need to use time in your video to typically talk about them as well. I can’t provide a monetary value for this as it all depends on what is agreed upon by both parties.
With that, we hope you’re now ready to start raking in the YouTube sponsorships. But as usual, we advise you to start small and not bite off more than you can chew. Begin with affiliate sponsors, then work your way up the ladder to products and then paid sponsorships.
Like everything, building a follower base on YouTube and drawing in sponsors takes time and dedication. But if you put in the required effort, deliver consistently, and create quality content that shines, then pretty soon, the sponsors might start coming to you.
Here’s hoping that happens sooner rather than later. Bye for now!